Last revised: July 15, 2015
Information You Provide To Us. You can provide information to us on our Site through various means, including:
The information we collect includes personal information, such as:
Information We Collect Automatically. We collect certain information automatically as you use our Site, such as:
Pixel Tags: We may use “pixel tags,” also known as “web beacons,” which are small graphic files that allow us to monitor the use of our websites. A pixel tag is a type of technology placed on a website or within the body of an email for the purpose of tracking activity on websites, or when emails are opened or accessed, and is often used in combination with cookies. A pixel tag can collect information such as the IP (Internet Protocol) address of the computer that downloaded the page on which the tag appears; the URL of the page on which the pixel tag appears; the time the page containing the pixel tag was viewed; the type of browser that fetched the pixel tag; and the identification number of any cookie on the computer previously placed by that server.
HOW WE USE AND SHARE YOUR INFORMATION
To Provide Products, Services, and Information: As described above, we collect information from you so that we can provide products and services that you purchase using the Site, and information that you request from us. We may use your personal information to contact you about your refractive eye exams or to schedule appointments or follow-up services through the Site, process credit card / debit card transactions, and ship products to you.
For example, as part of the process for completing a refractive eye exam and/or screening, we may ask you for information including your name, age, ethnicity and medical history. We will use this information to provide the refractive eye exams to you, to improve the technology we use as part of the screening process, and to tailor the advertising that appears on the Site. We will not sell or rent patient information to third parties. Likewise, we will ask you for your credit card information when you set up an account and/or take a refractive eye exam via the Site. We will use this information for payment purposes.
Additionally, we may send you information about our products and services, and new offerings, including through newsletters, promotional communications and other forms of advertising and marketing. We may occasionally use your information to administer surveys on the Site, provide sweepstakes, promotions and/or contests you can enter or participate in. We may provide information to third party service providers (including ophthalmologists and opticians) that help us administer refractive eye exams and similar services, process orders, and fulfill and deliver products and services that you purchase from us.
If you are a physician, we may request certain information – including your name, business address, and telephone and other information about your medical practice- so that we can share it with users who have requested additional services related to their refractive eye exam or other similar service through the Site. We may also request
We may use third parties to help host our Site, send out email updates about the Site, provide administrative services for us, remove repetitive information from our user lists, and process payments. These service providers will have access to your personal information in order to provide these services, but when this occurs we implement reasonable contractual and technical protections to limit their use of that information to helping us provide the service. With your consent, we may use demographic information to better understand our customers, and improve our products and services.
We belong to ad networks that may use your browsing history across participating websites to show you interest-based advertisements on those websites. You can opt-out of receiving interest-based ads from us by contacting us by phone at (773) 309-1281. Please note that if you choose to opt out, you will continue to see ads on our Site, but they will not be based on how you browse and shop.
Some websites may belong to ad networks that use your browsing history across websites to choose which ads to display on their sites; the displayed ads may include advertising for Opternative. To learn more, and to opt out of seeing interest-based advertisements on these sites, visit the Network Advertising Initiative and the Digital Advertising Alliance websites (www.networkadvertising.org and www.aboutads.info). Websites may also offer their own opt-out methods for interest-based advertising.
Third Party Advertising & Marketing: From time to time with your written consent, we may disclose information with companies who may offer you products and services of interest.
In addition to the sharing described elsewhere in this Policy, we will share personal information with companies, organizations or individuals outside of Opternative when we have your consent to do so. We require your written consent for the sharing of any sensitive personal information and/or your medical information. Sensitive personal information is a particular category of personal information relating to confidential medical facts, racial or ethnic origins, political or religious beliefs or sexuality.
Legal Requests or Requirements and to Prevent Harm. We will share personal information with third party companies, organizations or individuals outside of Opternative if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to:
If you have questions about personal information we have about you or need to update your information, or wish to unsubscribe, you can Contact Us or call us at (773) 309-1281.SECURITY OF YOUR INFORMATION
In order to help secure your personal information, access to your data on our Site is password-protected, and sensitive data (such as a social security number) is protected by encryption when it is exchanged between your web browser and our Site. To protect any data you store on our servers, we also regularly audit our system for possible vulnerabilities and attacks. However, because the Internet is not a 100% secure environment, we cannot guarantee, ensure, or warrant the security of any information you transmit to us. There is no guarantee that information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. It is your responsibility to protect the security of your login information. Please note that e-mails and other communications you send to us through our Site are not encrypted, and we strongly advise you not to communicate any confidential information (including medical histories or financial information) through these means.CALIFORNIA PRIVACY RIGHTS
Under California’s "Shine the Light" law, California residents who provide personal information in obtaining products or services for personal, family or household use are entitled to request and obtain from us once a calendar year information about the customer information we shared, if any, with other businesses for their own direct marketing uses. If applicable, this information would include the categories of customer information and the names and addresses of those businesses with which we shared customer information for the immediately prior calendar year (e.g. requests made in 2012 will receive information regarding 2011 sharing activities).
To obtain this information, please send an email message to info@Opternative.com with "Request for California Privacy Information" in the subject line and in the body of your message. We will provide the requested information to you at your e-mail address in response. Please be aware that not all information sharing is covered by the "Shine the Light" requirements and only information on covered sharing will be included in our response.
Opternative, Inc. 175 N Ada St., #200 Chicago, IL 60607